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Off-licence and supermarket alcohol sales are up 22%

Off-licence and supermarket alcohol sales are up 22%

Off-licence and supermarket alcohol sales are up 22% whilst we’re in lockdown! It’s hardly surprising that we’re drinking more at the moment – it is one of life’s pleasures that we can still enjoy whilst stuck at home! Why is Magnesium important?


Optimum Magnesium is required for over 300 important enzyme systems that regulate numerous biological functions


  • About 99% of the magnesium in our body works within the cells and over 60% is deposited in the bones. It’s water soluble so needs regular replenishment. About 20% is needed for proper muscle function

  • Magnesium is a key alkalising mineral and helps prevent toxic burden within the cells

  • It supports proper muscle and nerve function, blood glucose control, blood pressure regulation and good energy production

  • Alcohol, refined sugars, caffeine, saturated fats, high intake of dairy products, fluoride and many pharmaceuticals reduce our magnesium reserves 

  • We consume about 70% below the required daily intake of magnesium.  Most high-dose magnesium supplements are difficult to absorb and also interfere with calcium absorption so only take these minerals in foodstate form

  • Selenium is essential for absorption of magnesium, and research has shown that on average we only consume about 25% of our daily requirement of selenium

Teeth: Our teeth require about 1% of the body’s store of magnesium and it helps harden teeth and prevent tooth decay

Hangovers: Optimum magnesium helps alleviate many symptoms of hangovers and also helps reduce the craving for tobacco. However, taking Magnesium doesn’t negate the harmful effects of alcohol, so enjoy moderate drinking and be aware of the health dangers of too much alcohol



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